Muddassar Ahmed leads Unitas Communications, a British PR consultancy, where he’s lead on projects for the UN, US State Department and OIC amongst others. He also founded the Concordia Forum, an annual retreat for senior leaders from politics, media and the corporate world. In addition, he’s President of the John Adams Society, the UK’s official US State Dept. IVLP Association. He’s also a Director of the European Network of American Alumni, the IDEA Fund, HRH Prince’s Youth Business International & Faith’s Forum for London. He’s also a Fellow at the Royal Society of Arts. He recently completed a term as an Independent Advisor to the UK Government on UK Muslim communities and was recently listed by Georgetown University and RSCIS as amongst the 500 most influential Muslims globally.